Marketing (MKTG)

An introductory course which examines the term, “marketing,” in a broad sense to include all those activities of individuals or organizations which encourage and facilitate exchanges of values. This includes many activities such as research, physical distribution, product planning, pricing and promotional activities. These concepts are examined as they apply to marketing of goods and services, in profit and nonprofit sectors, in both domestic and global markets.

Creating and optimizing product promotion through social media outlets. This will include identifying target markets, determining which platform to target for these markets, SEO (Search Engine Optimization), and digital writing.

In today's digitally driven world, marketing decisions heavily rely on data and analytics to drive success. The Marketing Analytics Tools course offers a comprehensive exploration into the fundamental concepts, methodologies, and tools used in analyzing marketing data to make informed decisions and drive impactful strategies.