School of Humanities and Social Sciences

The Bachelor of Science with a major in Digital Media and Communication aims to produce graduates who are able to plan and produce digital media content appropriate to the audience and purpose using a wide range of technology and tools. Students will be able to explain the role of digital media in an adaptive landscape while adhering to ethical and legal standards. Students will be able to create brand stories and evaluate data to determine the effectiveness of an advertising campaign. Graduates will exit the program with a portfolio of original content ready to share with prospective employers.